E-commerce is booming, but thought to ask why exactly your target audience wants to use the internet? Despite the fact that the very idea of retail stores continues to be very popular?
Even though businesses spend a lot of time wanting to define their buyer personas and ideal customers, they generally overlook the main psychology behind online shopping.
Customers don't really buy anything from anyone online. They have a thought processes that either encourages these to complete a purchase or drives the offending articles to another retailer. For example, products using a big cost often face challenging in selling online. And then there are products that people may wish to get a feel of before purchasing.
But while using changing times, e-commerce has turned into a way of life and businesses have realized a way to suffice the decision-making needs of the customers.
1. Wide range of products to pick from
Having a web-based store provides you with an opportunity to get beyond the shelf space issues and can include more inventory to your business.
While it may seem like difficult to most retail business holders, the potential of being offered a wide range of products on the web is one with the primary factors that cause the shift to digital shopping. More and more people today look for brands online as an alternative to stores - they have more product variations, sizes, availability, etc.
For example, Amazon started as a web based bookseller. But today, it sells sets from clothes, shoes, bags, watches to even peanuts.
2. Competitive prices for all those products
Today, there are numerous of people who visit physical stores to test a product, its size, quality as well as other aspects. But few of them can certainly make the purchase out there stores. They tend to ascertain the same product online instead.
The reason being, the expectation of a competitive pricing. These clients are commonly known as bargain hunters.
If it is possible to, offer competitive pricing for your products when compared with that with the physical stores. You could also decide to put a few products on every range, for sale to draw the eye of bargain hunters.
For example, Snapdeal comes with a 'deal from the day' - the location where the pricing of products is considerably low compared to what they would cost in shops. This makes the customers can use think they are bagging a great deal, as well as the sense of urgency round the deal increases the number of conversions.
3. Reviews using their company online shoppers
According to Internet Retailer, 62% of customers look for online reviews on something or service before purchasing it.
In physical stores, it is impossible to get a shopper to understand other clients are saying regarding the products - especially while using sales people ensuring they hear only the good. And that's another excuse, why they prefer online dress stores.
Offer reviews, ratings or customer testimonials for your products and display them clearly about the product pages. The better the rating, the greater are the odds of it to market.
4. Ability to match prices
Moving in one brand store to another can be really tedious. On the other hand, switching sites that compares prices of merchandise from different brands is easier. Apart from the reviews given on different websites, prices would be the next thing that customers try to find.
The best method of doing so is displaying an innovative price along with the price that you will be offering. It becomes easier for these to notice the difference, and therefore, the chances of which seeking to other retail online retailers become a lot lesser.
For example, should you be running a winter sale, be sure you display the main price, the percentage of your offering and also the new price on the product pages. And don't forget to highlight the offer on the homepage also.
5. Saving plenty of time
Traveling to stores which aren't close by just because you want to purchase from a certain brand, can be a put-off. That will be the reason why most customers seek to online retailers instead. The ability to read through the products and purchase what they want, from wherever they may be, saves them plenty of time.
But what these customers generally search for is the efficiency of delivery that an internet retail store offers. Be it a 'next day delivery', '48 hours delivery' or even a 'standard delivery within seven days of order', keep the delivery information absolutely clear. And if possible, allow them to have the ability to decide on their delivery date.